Larsen Building Products is proud to announce that we have been shortlisted for two major categories at the upcoming Tile Association Awards 2025, a premier event recognising excellence and achievement within the tiling industry.
The awards ceremony will be held on 16th May 2025 at the Hilton Birmingham Metropole, and we are honoured to be finalists in the following categories:
🏆 Excellence in Marketing – FusionXT Product Launch
🏆 Employee of the Year – Michelle Grainger
Excellence in Marketing – FusionXT Product Launch
As part of our continued commitment to product innovation and customer-focused solutions, the FusionXT launch campaign delivered a comprehensive, omnichannel marketing strategy designed to educate and empower customers in their exterior paving and tiling decisions.
Key initiatives included the development of user-friendly packaging, impactful print collateral, editorial features in key industry publications, targeted SEO and advertising, and dynamic social media engagement. The campaign led to FusionXT being stocked in over 100 stores across the UK and Ireland, along with a significant uplift in website traffic and product demand.
Employee of the Year – Michelle Grainger
We are especially proud to see Michelle Grainger, our GB Sales Office Manager, recognised for her outstanding contribution to Larsen Building Products. With over 13 years of dedicated service and more than 20 years of experience in the industry, Michelle has consistently demonstrated exceptional leadership, operational expertise, and an unwavering commitment to customer service.
Michelle’s professionalism and dedication continue to drive the success of our sales operations, and this nomination is a well-deserved acknowledgment of her significant impact.
Vote For Larsen!
We are honoured to be recognised among the industry’s best and would greatly appreciate your support. Voting is now open, and we invite our partners, colleagues, and customers to help us secure these prestigious awards.
👉 VOTE NOW:
Employee of The Year – Michelle Grainger: https://www.surveymonkey.com/r/HNHH2YD
Excellence in Marketing – FusionXT: https://www.surveymonkey.com/r/3TJFJ38
We wish Michelle and our Marketing Team the very best of luck at the awards – your hard work and dedication continue to elevate Larsen’s reputation across the industry.
